The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this data protection declaration.

The use of our website is usually possible without providing personal data. As far as personal data (e.g. name, address or e-mail addresses) is collected on our pages, this is always done on a voluntary basis, as far as possible.

This data will not be passed on to third parties without your express consent. A transfer of your data to a third country is also excluded. We would like to point out that data transmission over the Internet (e.g. communication by e-mail) may have security gaps. A complete protection of data against access by third parties is not possible.

According to Art. 15 of the new European Data Protection Regulation, data subjects have the right to request a confirmation from the responsible body free of charge as to whether personal data in question is being processed.

If this is the case, data subjects have the right to be informed about the purpose of the processing, the categories of personal data being processed, the recipients or categories of recipients to whom the personal data have been disclosed and the planned duration for which personal data are stored.

In addition, data subjects shall have the right to rectify or erase personal data concerning them or to limit or oppose the processing of their personal data.

Please address all requests for information to the address given in the imprint.

Furthermore, data subjects have the right to complain to the competent supervisory authority for data protection:

Bavarian State Office for Data Protection Supervision (BayLDA)
Promenade 27
91522 Ansbach
Phone: +49 (0)981 53 1300
Email:

We take data protection very seriously and have commissioned an external and independent data protection officer to continuously review the relevant standards.

Contact details data protection officer:

Dipl.-Kfm. Christian Leopold
Certified data protection officer TÜV-SÜD
Oberrimbach 42
96152 Burghaslach
E-mail: 
Phone: +49 (0)174 – 3105460

Cookies

The Internet pages partly use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and safer. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser the next time you visit us. You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Privacy policy on the use and application of Google Analytics (with anonymization function)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, compilation, and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data on which website a data subject came to a website from (so-called referrers), which subpages of the website were accessed, or how often and for how long a subpage was viewed. A web analysis is mainly used for the optimization of a website and the cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. Through this additive, the IP address of the Internet connection of the data subject is shortened and anonymized by Google if access to our Internet pages is from a Member State of the European Union or another State party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Among other things, Google uses the data and information obtained to evaluate the use of our website, to compile online reports for us showing the activities on our website, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. By each call of one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Google Analytics component to transmit data to Google for online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently enable commission calculations.

Utilizing the cookie, personal information, for example, the access time, the place from which an access originated, and the frequency of visits to our website by the data subject, is stored. Each time the data subject visits our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose this personal data collected via the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time using an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. Also, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by Google Analytics and related to the use of this website as well as to the processing of this data by Google and to prevent such processing. For this purpose, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about visits to Internet pages may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the information technology system of the data subject is deleted, formatted or reinstalled at a later point in time, the data subject must reinstall the browser add-on to deactivate Google Analytics. Provided that the browser add-on is uninstalled or deactivated by the data subject or another person attributable to his or her sphere of control, there is the option of reinstalling or reactivating the browser add-on.

Further information and the applicable Google privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained under this link https://www.google.com/intl/de_de/analytics/genauer.

Use of Google Ads for advertising purposes

For advertising purposes and to optimally place the homepage in search results, the operator of the website uses the Google service “Google Ads” (formerly Google AdWords). The operator of this service is Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as “Google”).

With the help of the analysis tools of Google Ads as well as Google Analytics, the success of individual advertising measures can be checked. These advertisements are delivered by Google via so-called “AdServers”. For this purpose, Google uses so-called AdServer cookies, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users.

When you access our website via a Google ad, Google Ads stores a cookie on your PC. These cookies usually lose their validity after 30 days. They are not intended to identify you personally. The following information is usually stored as analysis values for this cookie: unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (marking that the user no longer wishes to be addressed). These cookies enable Google to recognize your web browser. If a user visits certain pages of an Ads customer’s website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to that page. A different cookie is assigned to each Ads customer. Cookies can therefore not be tracked across Ads customers’ websites. We ourselves do not collect or process any personal data in the aforementioned advertising measures. Google only provides us with statistical evaluations. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising tools; in particular, we cannot identify users based on this information. Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We do not influence the scope and further use of the data collected by Google through the use of Google Ads. According to our knowledge, Google receives the information that you have called up the relevant part of our website or clicked on an ad from us. If you have a user account with Google and are registered, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a possibility that Google learns your IP address and stores it.

We use Google Ads for marketing and optimization purposes, in particular, to display ads that are relevant and interesting to you, to improve campaign performance reports, and to achieve a fair calculation of advertising costs. This is also our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Art. 6 para. 1 p. 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case, you may not be able to use all features of our website in full. It is also possible to prevent the storage of cookies by setting your web browser to block cookies from the domain “www.googleadservices.com” (https://www.google.de/settings/ads). We would like to point out that this setting will be deleted when you delete your cookies. Also, you can deactivate interest-based ads via the link http://optout.aboutads.info. We would like to point out that this setting will also be deleted when you delete your cookies.

For further information on data usage by Google, on setting and objection options, and data protection, please refer to the following Google web pages (data protection declaration: https://policies.google.com/privacy?hl=de&gl=de; Google website statistics: https://services.google.com/sitestats/de.html).

In addition, we rely in part on the Google Ads Leadforms component offered by Google Ads for lead generation. This extension in the ad enables you as a user to contact our company more easily. We process the data you provide to us in accordance with the privacy policy listed here. We have no influence on the data processing and storage by Google Ltd.

Use of Microsoft Clarity

In the case of consent to statistical analysis, this website uses the “Clarity” service of Microsoft Corporation. Among other things, Clarity uses cookies, which enable an analysis of the use of our website, as well as a so-called tracking code. The information collected is transmitted to Clarity and stored there. According to Microsoft, this information can also be used for advertising purposes. See Microsoft Privacy Statements: https://privacy.microsoft.com/de-de/privacystatement.

For more information on Clarity, see Clarity’s privacy policy.

Use of the LinkedIn Insight tag to measure the success of LinkedIn advertising measures

For marketing and advertising purposes, we rely on paid advertising on the social media platform LinkedIn. In order to better measure the success resulting from our measures, we use the so-called LinkedIn Insight tag on our homepage.

Further information on the use of personal data on our social media channels can also be found at r hws-gruppe.de/pflichtangaben-impressum-und-datenschutz. 

For further information on data use by LinkedIn, on setting and objection options, and on data protection, please refer to the following website https://www.linkedin.com/legal/privacy-policy?trk=lithograph_footer-privacy-policy.

SSL Encryption

This site uses SSL encryption for security reasons and to protect the transmission of confidential content such as the requests you send to us as site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL encryption is activated, the data you send to us cannot be read by third parties.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version

Operating system in use

Referrer URL

Host name of the accessing computer

Time of the server request

These data cannot be assigned to specific persons. A consolidation of this data with other data sources is not carried out. We reserve the right to check this data subsequently if we become aware of concrete indications of illegal use.